浅谈新媒体时代下汉服APP的推广

Promotion of Hanfu Application in the New Media Era

汉服文化凝聚了华夏民族千百年来深厚的文明底蕴,其传播与发展对于传承和弘扬中华优秀传统文化、坚定文化自信具有重要意义。该文讨论汉服文化的内涵与发展现状,并以下载量排行前五的汉服专属APP为例,探究新媒体时代下汉服APP在文化传播过程中存在的不足之处,为汉服APP的发展提供新的思路,以期能够促进汉服文化在互联网新媒体时代下更好的发展。

Hanfu culture embodies the profound civilization of the Chinese nation for thousands of years.Its dissemination and development is great significance for inheriting and carrying forward the excellent Chinese traditional culture and strengthening cultural confidence.By discussing the connotation and development status of Hanfu culture,and taking the top five Hanfu exclusive APP for download as an example,this paper explores the shortcomings of Hanfu APP in the process of cultural communication in the new media era,so as to provide new ideas for the development of Hanfu APP,and promote the better development of Hanfu culture in the Internet new media era.