良渚器物纹饰文化符号的转化与数字化传播研究

Research on Transformation and Digital Communication of Cultural Symbols of the Emblazonry on Liangzhu Artifacts

该文通过分析良渚器物纹饰数字化传播过程中存在的问题,以“理论研究—解构简化—数字活化—活化运用”4个环节构建良渚器物纹饰文化符号的转化与数字化传播方法。首先,对良渚文化遗址出土器物的纹饰进行搜集和整理,提炼和总结纹饰的艺术表现形式并运用软件进行数字还原。在此研究基础上,建立文化符号转化架构进行解构简化,并运用格式塔原理重组设计,融入多样化的设计风格进行图案延伸。最后,利用动态图形和新媒体平台进行数字化传播,将良渚器物纹饰数字活化并运用于动画短片《良遇良渚》和良遇APP设计中,创新传播方式。

This paper analyzes the problems existing in the process of digital communication of the emblazonry on Liangzhu artifacts,the transformation and digital dissemination methods of the cultural symbols of the emblazonry on Liangzhu artifacts are constructed with four links of "theoretical research—deconstruction and simplification—digital activation—activated application".Firstly,collect and sort out the emblazonry on the unearthed artifacts of Liangzhu cultural site,extract and summarize the artistic expression of ornamentation,and use software to carry out digital restoration.On the basis of this research,the transformation framework of cultural symbols is established for deconstruction and simplification,and the Gestalt principle is used to reorganize the design to deconstruct and recombine the cultural symbols of the emblazonry on Liangzhu artifacts.Finally,dynamic graphics and new media platforms are used for digital communication,and the digital activated design matching resource database of the emblazonry on Liangzhu artifacts is used in the animated short film Liangyu Liangzhu and Liangyu APP to innovate the way of communication.