自媒体时代背景下国潮文化走出去策略探索——基于韩国文化产业发展的启示

Exploration on the Strategy of Guochao Culture Going Out under the Background of We Media Era——Based on the Development of Korean Cultural Industry

文化是一个国家、一个民族的灵魂。文化兴国运兴,文化强民族强。没有高度的文化自信,没有文化的繁荣兴盛,就没有中华民族的伟大复兴。作为新时代的新青年,我们应当把弘扬国家和民族优秀文化的重任扛在肩上,大力宣传和发展我国的优秀传统文化。该文通过对比与我国有着相似的历史渊源和背景、并在文化产业方向发展迅猛的韩国,研究20世纪末至今韩国文化产业发展的特点,总结其发展经验,为新时期自媒体时代背景下,我国国潮文化的发展寻求启示和借鉴。

Culture is the soul of a country and a nation.Culture invigorates the country,and culture strengthens the nation.Without a high degree of cultural confidence,without the prosperity of culture,there will be no great rejuvenation of the Chinese nation.As the new youth of the new era,we should carry forward the outstanding culture of the country and the nation on the shoulder,and vigorously promote and develop the excellent traditional culture of our country.By comparing South Korea,which has a similar historical origin and background with China and is developing rapidly in the direction of cultural industry,this paper studies the characteristics of the development of South Korea’s cultural industry from the end of the 20th century to the present,summarizes its development experience,and seeks inspiration and reference for the development of China’s national culture in the context of the we media era in the new period.