鞋服外贸企业经营风险的弱化与防范

Weakening and Prevention of Operational Risks of Footwear and Clothing Foreign Trade Enterprises

随着全球经济一体化的进程不断演进,我国对外开放的力度也逐渐加强。鞋服产业作为我国对外贸易的一大支柱产业,在外贸规模日益增长的同时,也面临着各种各样的风险和挑战。为了帮助我国鞋服外贸企业树立正确的风险防范意识并构建完备的风险评估预警机制,运用PEST分析工具对我国鞋服外贸企业的外部宏观环境进行切实分析,指出我国鞋服外贸企业经营管理中存在的薄弱环节,以期为我国鞋服外贸企业建立可行性强、操作性强的经营风险管理体系提供借鉴。

With the continuous evolution of the process of global economic integration, the strength of China’s opening to the outside world is also gradually strengthened. As a pillar industry of Chinese foreign trade, the footwear and clothing industry are facing various risks and challenges while the scale of foreign trade is growing. In order to help Chinese footwear and clothing foreign trade enterprises establish correct risk prevention awareness and establish a complete risk assessment and early warning mechanism, the PEST analysis tool was used to analyze the external macro environment of Chinese footwear and clothing foreign trade enterprises. It is pointed out the weak links in the operation and management of Chinese footwear and clothing foreign trade enterprises. It is expected to provide reference for the foreign trade enterprises of footwear and clothing in China to establish a highly feasible and operational business risk management system.