摘要
针对创新创业型人才培养目标以及网络营销课程教学中存在的问题进行分析,提出结合当前主流的大学生创新创业比赛项目,构建以创新创业项目为导向的网络营销课程体系和课程考评机制,结果显示该教学模式能让学生在掌握专业知识的同时,提升了他们的社会责任感、创业意识和创新能力。
Based on the analysis of the training objectives of innovative and entrepreneurial talents and the problems existing in the teaching of online marketing courses,this paper put forward measures to build an innovative and entrepreneurial project-oriented online marketing course system and course evaluation mechanism in combination with the current mainstream college students’ innovative,and at the same time,entrepreneurial competitions.The results show that this teaching mode enable students to master professional knowledge and improve their sense of social responsibility,entrepreneurial awareness and innovative ability.
作者
殷淑娥
YIN Shu-e(School of Information Engineering,Lanzhou Institute of Business and Technology,Lanzhou,Gansu,730101)
出处
《集宁师范学院学报》
2022年第5期42-45,共4页
Journal of Jining Normal University
基金
2021年兰州工商学院教学研究与改革重点项目“以创新创业项目为导向的《网络营销》课程教学实践研究”(LGSJG202102)
2021年甘肃省高等学校教学质量提高和创新创业教育改革项目“以创新创业项目为导向的《网络营销》课程教学实践研究”(GS[2021]B0637)。
关键词
创新创业项目
网络营销
教学改革
innovation and entrepreneurship projects
network marketing
reform in education
