基于翻转课堂的市场调查与分析课程教学模式改革研究

Research on the Reform of Teaching Mode of Market Research and Analysis Course Based on Flipped Classroom

近年来,翻转课堂被各高校广泛应用,目前已成为教学模式改革中的重要手段。市场调查与分析课程是经管类专业的主干核心课程,传统的教学模式中存在教学方式单一、偏重理论讲解、课程考核无法体现学习效果等缺陷。将翻转课堂与传统的教学模式相结合,重点从教学目标、教学内容及资源、教学方式及活动、课程考核等方面对市场调查与分析课程进行教学改革,旨在进一步加强学生自主学习和创新能力,提升教学效果。

In recent years,flipped classroom has been widely used in colleges and universities,and now it has become an important means in the reform of teaching mode.Market Investigation and Analysis is the core course of economics and management majors.There are some defects in the traditional teaching mode,such as single teaching method,emphasis on theoretical explanation,and inability of course examination to reflect the learning effect.Combining the flipped classroom with the traditional teaching mode,the teaching reform of the Market Investigation and Analysis course is carried out with emphasis on the teaching objectives,teaching contents and resources,teaching methods and activities,and course assessment.The aim is to further strengthen students’ independent learning ability and innovation ability,and improve the teaching effect.