数字乡村战略下黑龙江省农产品流通模式创新研究

The Innovation of Agricultural Products Circulation Mode in Heilongjiang Province under the Digital Village Strategy

黑龙江省农产品流通仍存在渠道单一、环节过多、信息化水平低的问题。数字乡村战略背景下,通过构建农产品流通渠道信息化体系,减少农产品流通环节,加强政府在农产品流通信息化建设中的引导作用,提高农户参与农产品流通产业的积极性,促进黑龙江省农产品流通模式创新与农业经济的稳步发展。

There are still problems for the circulation of agricultural products in Heilongjiang Province such as the single channel, too many links and low information level. Under the background of the digital village strategy, the innovation of the agricultural product circulation mode and the steady development of the agricultural economy in the province could be promoted by building an agricultural product circulation channel information system, reducing the agricultural product circulation links, strengthening the government’s guiding role in the agricultural product circulation information construction, and improving the enthusiasm of farmers for participating in the agricultural product circulation industry.