全媒体在高校思政教育中的有效应用策略探索

Exploration on the Effective Application Strategy of All Media in Ideological and Political Education in Colleges and Universities

全媒体时代来临,为社会大众提供了丰富的信息获取方式及交互渠道,且对社会大众生活产生了深远影响。与此同时,全媒体信息传播的开放性、融合性及共享性等特征也在影响与改变着学生生活和学习模式。这不但为高校思政教育带来全新机遇,也提出更多挑战。所以,若想让思政教育工作永葆生机,教师应深刻认知思政教育正在面临的新机遇和挑战,厘清全媒体和思政教育的关系,主动适应全媒体信息传播环境,有效应用全媒体,革新思政教育方法,不断完善思政教育内容体系,促进高校思政教育实现科学化及现代化发展。

The advent of the all media era has provided the public with a wealth of ways to obtain information and interactive channels, and has had a far-reaching impact on the lives of the public. At the same time, the openness, integration and sharing of all media information dissemination are also affecting and changing students’ life and learning patterns. It is hoped to clarify the relationship between all media and ideological and political education, actively adapt to the all media information dissemination environment, effectively apply all media, innovate the methods of ideological and political education, constantly improve the content system of ideological and political education, and promote the scientific and modern development of ideological and political education in colleges and universities.