后冬奥时期我国冰上运动产业发展探究

Development of Ice Sports Industry in China in the Post-Winter Olympics Period

运用文献资料法、逻辑分析法对后冬奥时期我国冰上运动产业发展进行研究,提出发展路径。发展的多维价值:提升人民群众生活幸福感,促进多业态融合发展,满足多元化消费需求。现实情况:场地规模不断扩大、赛事日渐丰富、培训需求增加、装备制造转型升级、健身人口持续增加。发展困境主要体现在运动场地供需、赛事体系、人才供给形式、装备自主品牌、冰上文化普及等方面。发展路径:以消费引领为导向,拓展冰上运动场地服务供给;以多元融合为原则,完善冰上运动赛事体系;以资格认证为基调,加强冰上专业人才培养输出;以技术创新为支撑,振兴冰上运动装备品牌发展;以全民健身为风尚,促进冰上健身运动融合普及。

By using the methods of literature review and logical analysis, this paper explored the development of ice sports industry in China in the post-Winter Olympics period, and proposed the development path. The Multi-dimensional value of ice sports industry development in China in the post-Winter Olympics period: It improves people’s happiness, promotes the integrated development of multiple business forms, meets the diversified consumption needs. Realistic situation: The scale of venues continues to expand, the competition is increasingly rich, the demand for training increases,the equipment manufacturing is transforming and upgrading, and the fitness population continues to increase. Development dilemma embodied in the supplies and demands, the competition performance system, the form of talent supply, the equipment independent brand, and the popularization of ice culture. Development paths: We should take consumption leading as the guidance to expand the ice sports venues service supply, take multiple integration as the principle to improve the system of ice sports events, take the qualification certification as the keynote to strengthen the training and output of ice professionals, take technical innovation as the support to revitalize the brand development of ice sports equipment, and take national fitness as the fashion to promote the integration and popularization of ice fitness.