海南旅游与医美产业融合发展路径探析

Research and Analysis of the Integrated Development Path of Tourism and Medical Cosmetology Industries in Hainan Province

2014年4月,国家发改委、商务部共同发布的《关于支持海南自由贸易港建设放宽市场准入若干特别措施的意见》明确指出,将促进海南发展医疗美容旅游行业,海南是旅游大省,增加产业核心吸引力是持续扩大市场影响力与市场份额的重要手段。本文从产业融合的角度,就海南医美旅游发展的必要性、有利条件、存在的问题等方面具体分析,以期推动医美产业与海南旅游产业融合发展。

In April 2014,the National Development and Reform Commission and the Ministry of Commerce jointly issued the Guideline on Easing Market Access to Support the Construction of Hainan Free Trade Port,which clearly pointed out the development of the medical cosmetology and tourism industry in Hainan Province will be promoted.Tourism is of great significance to Hainan,increasing the core attraction of the industry is an important means to continuously expand market influence and market share.This thesis concretely analyzes the necessity,favorable conditions and existing problems of medical aesthetics tourism development in Hainan Province from the perspective of industry integration,so as to promote the integrated development of the medical cosmetology and Hainan tourism industry.