湖北天门蓝印花布发展策略探析

Study on Development Strategy of Hubei Tianmen Blue Calico

[研究意义]文章针对天门蓝印花布当下发展现状及其原因,对其发展方向提出了新的思路,这将对湖北天门蓝印花布适应现代化发展具有一定的现实指导意义。[研究方法]文章采用田野考察法和文献研究法,对湖北天门蓝印花布发展状况和发展策略进行了解析和探究。[研究结果与结论]研究表明,首先需要政府、高校、企业三方联合培养天门蓝印花布印染技艺传承人群,降低其工艺失传的风险。其次,运用现代图像处理技术和虚拟仿真技术可以使花版纹样得到永久性保护,以及引进现代雕刻机技术镂刻天门蓝印花布花版纹样能够大大提高生产效率。最后,注册并利用互联网电商平台打开产品消费市场,文旅融合拓宽其生存空间,提高天门蓝印花布的知名度和销售量。

According to the current development status and reasons of Tianmen blue calico,this paper puts forward new ideas for its development direction,which will have a certain practical guiding significance for Hubei Tianmen blue calico to adapt to the development of modernization.This paper analyzes and explores the development status and development strategy of Hubei Tianmen blue calico by using the methods of field investigation and literature research.The research shows that firstly,the government,universities and enterprises need to jointly cultivate the people who inherit the printing and dyeing technology of Tianmen blue calico,so as to reduce the risk of losing their technology.Secondly,the use of modern image processing technol⁃ogy and virtual simulation technology can permanently protect the pattern,and the introduction of modern engraving machine technology to carve the pattern of Tianmen blue calico can greatly improve the production efficiency.Finally,it is advocated that we should use the Internet e-commerce platform to open the product consumption market,integrate culture and tourism,broad⁃en its living space,and improve the popularity and sales volume of Tianmen blue calico.