基于质量和商誉影响下的新能源汽车价格最优动态分析

Price Optimal Dynamic Analysis of New Energy Vehicles based on Quality and Goodwill

本文提出了基于产品质量和商誉影响下的新能源汽车价格最优控制动态分析。首先,建立新能源汽车最优利润函数模型和需求函数模型,然后利用最优利润函数分析新能源汽车产品质量和商誉对价格最优动态的影响,得到新能源汽车产品质量-价格和商誉-价格的最优关系,最后通过数值分析验证最优关系的准确性。结论表明:在基于质量和商誉影响下的新能源汽车产品价格最优动态关系均为正效应,即新能源汽车价格动态最优随着产品质量和商誉的增加而增加。为新能源汽车基于质量和商誉影响下的价格最优动态分析提供了借鉴。

Aiming at the problem of optimal price of new energy vehicles, this paper proposes a dynamic analysis of optimal price control of new energy vehicles under the influence of product quality and goodwill. Firstly, the optimal profit function model and demand function model of new energy vehicles are established. Then, the influence of product quality and goodwill on the optimal price dynamics of new energy vehicles is analyzed by using the optimal profit function, and the optimal relationship between product quality-price and goodwill-price of new energy vehicles is obtained. Finally, the accuracy of the optimal relationship is verified by numerical analysis. The results show that the optimal dynamic relationship of new energy vehicle product price under the influence of quality and goodwill is positive, that is, the dynamic optimal price of new energy vehicle increases with the increase of product quality and goodwill. It provides reference for the dynamic analysis of optimal price of new energy vehicles based on the influence of quality and goodwill.