传统色彩美学在包装设计中的应用探析

The Application of Traditional Color Aesthetics in Packaging Design

中国传统文化历史悠久,在当代包装设计应用中,合理的色彩搭配对包装具有重要意义。色彩之间的搭配原理共同构成了包装设计的基础,不仅能给人们带来强烈的视觉冲击,也潜移默化的传递着文化内涵。把中国传统颜色审美理论运用到包装艺术中去,对继承和革新传统具有重要意义。

Chinese traditional culture has a long history,in the application of contemporary packaging design,a reasonable color collocation is of great significance to packaging.The principles of Color collocation together constitute the basis of packaging design,not only can give people a strong visual impact,but also subtly convey the cultural connotation.The reasonable application of Chinese traditional color aesthetics in packaging design is helpful to the innovation and inheritance of Chinese traditional culture.