中国传统艺术元素在包装设计中的应用

The Application of Chinese Traditional Art Elements in Packaging Design

中国的包装艺术发展很快,由于受中西文化融汇影响,现代包装的表现形式日趋多元化。随着市场经济的高速增长,生活水平日益改善,人们对产品的需求也越来越高。从外包装到内部产品,从形态到性能都要尽量达到尽善尽美,以满足顾客的审美要求和使用需要。我国是有五千多年光辉和灿烂历史文明的文化大国,中华民族的现代包装设计也离不开我们传统文化元素的使用。传统文化元素在现代产品包装设计中的使用,不但延续了我国传统文化,而且也是对优良传统中华文化的又一次传承。

Chinese packaging art develops very fast,because of the integration of Chinese and Western culture,the expression of modern packaging is increasingly diversified.With the rapid growth of market economy and the improvement of living standards,people’s demand for products is getting higher and higher.From outer packaging to internal products,from form to performance should be as perfect as possible to meet the aesthetic requirements and use needs of customers.China is a cultural country with more than five thousand years of glorious and splendid history and civilization,and the modern packaging design of the Chinese nation is inseparable from the use of our traditional cultural elements.The use of our traditional cultural elements in modern product packaging design not only continues our traditional culture,but also is another inheritance of fine traditional Chinese culture.