地域品牌包装设计对推动东北经济振兴的探析

Regional Brand Packaging Design to Promote the Northeast Economic Revitalization

地域品牌文化特色始终是影响着包装设计风格的一个重要因素,在振兴东北老工业基地的大背景趋势下,地域品牌包装设计起着不可忽略的作用。本文通过对地域文化包装“形、材、意”的解析,结合东北地域特色的文化现象及民间艺术形式,探究其对于推动促进东北地域品牌文化的推动力及影响力,着眼于为促进地域经济文化发展带来诸多启示及推动力。

The cultural characteristics of regional brands have always been an important factor affecting the style of packaging design.Under the background trend of revitalizing the northeast old industrial base,the regional brand packaging design plays an important role.Through the analysis of the“shape,material and meaning”of the regional cultural packaging,combined with the cultural phenomena and folk art forms of the northeast regional characteristics,this paper explores its driving force and influence on promoting the brand culture of the northeast region.It aims to bring a lot of cultural inspiration and driving force for promoting the development of regional economy and culture.