浅析“国潮风”插画在平面广告设计中的应用

Analysis of the Application of“National Tide Style”Illustration in Graphic Advertising Design

随着人民生活品质的提升,大众在面对众多平面广告设计作品时,个性化的审美需求不断提升,而随着国潮文化的兴起,国潮风插画在平面广告设计中的应用符合时代潮流,满足消费者期待,并促进广告设计的特色发展。本文基于国潮风插画概述、风格特点、国潮风插画应用在平面广告设计中的作用展开讨论,并结合相关优秀广告案例,通过分析国潮风插画在平面广告设计中的应用缺陷,总结设计应用原则,希望通过对国潮风插画在平面广告设计中应用的理论研究为广告设计在特色创新发展上提供启发。

With the improvement of people’s quality of life,when the public faces numerous graphic advertising design works,the personalized aesthetic needs are also constantly improving.With the rise of the national tide culture,the application of national tide style illustrations in graphic advertising design conforms to the trend of the times,meets consumer expectations,and promotes the characteristic development of advertising design in my country.Based on the overview of national tide style illustration,style characteristics,and the role of national tide style illustration in graphic advertising design,this paper discusses the application of national tide style illustration in graphic advertising design,and combines with relevant excellent advertising cases.By analyzing the application defects of national tide style illustration in graphic advertising design,this paper summarizes of application principles,hoping to provide inspiration for advertising design in characteristic innovation and development through theoretical research on the application of national tide style illustration in graphic advertising design.