符号学视域下时尚插画的创作研究——以Lisk作品为例

Research on the Creation of Fashion Illustrations from the Perspective of Semiotics——Taking Lisk’s Works as an Example

旅美插画师Lisk Feng是近年插画界的代表人物,其独具匠心的作品获得了国内外众多一线品牌的青睐。本土市场中,时尚插画伴随着文化消费需求的日益增长而具有广阔的发展前景。意从符号学的角度,并阅读相关文献,对Lisk Feng作品中具象与抽象类插画进行画面构图、色彩配比与设计元素的分析,及在两类包装设计中的应用实践,探析其作品是怎样通过视觉符号的精心设计来达到用户的情感共鸣与品牌的理念渗透,并对包装设计中的插画设计应用提供启示。

Lisk Feng,an illustrator based in the United States,is a representative figure in the illustration industry in recent years.His unique works have won the favor of many first-line brands at home and abroad.In the local market,fashion illustrations have broad prospects for development along with the growing demand for cultural consumption.From the perspective of semiotics and reading related literature,the author analyzes the picture composition,color ratio and design elements of the figurative illustrations and abstract illustrations in Lisk Feng’s fashion illustrations,as well as the figurative and abstract style illustrations in two types of packaging design.It explores how his works achieve the emotional resonance of users and the penetration of brand concepts through the careful design of visual symbols,and provides inspiration for the application of illustration design in packaging design.