嘉兴地区非物质文化遗产的文创产品开发探究

Exploration of Cultural and Creative Product Development of Intangible Cultural Heritage in Jiaxing District

当下文化创意产业发展迅猛,大量文创产品涌入市场,然而设计质量良莠不齐,且缺乏一定文化内涵。为探索新型的文创产品开发路径,本文以嘉兴地区非物质文化遗产为设计对象,对非物质文化遗产进行再开发。强调以文化要素提炼结合社会语境,创造出具有独特设计语义、审美趣味和文化内涵的文创产品。

At present,the cultural and creative industry has developed rapidly,and a large number of cultural and creative products have poured into the market,but the design quality is uneven and lacks certain cultural connotations.In order to explore a new type of cultural and creative product development path,The research topic is about the design of the intangible cultural heritage of Jiaxing district.It will aim at the redevelopment of intangible cultural heritage,and emphasize the extraction of cultural elements combined with social context.Eventually,products with unique design semantics,aesthetic taste and cultural connotation will be created.