新媒体对高校宣传思想工作的影响及应对策略探析

The Influence and Countermeasures of New Media on the Propaganda and Ideological Work in Colleges and Universities

新媒体技术的蓬勃发展对政治、经济、文化等各个领域均造成了重大影响,而高校宣传思想工作也由于受到新媒体技术的影响而面临严峻挑战以及重大机遇。根据新媒体技术的发展特点以及规律,结合实际情况,构建完善、科学的宣传思想文化工作新格局,已经逐渐成为目前国内各大高校开展宣传思想工作过程中的重点。基于此,该文围绕新媒体环境下,如何提高高校宣传思想工作水平展开了深入、全面的探析。

The vigorous development of new media technology has a significant impact on politics,economy,culture and other fields,and the propaganda and ideological work in Colleges and universities is also facing severe challenges and major opportunities due to the impact of new media technology.According to the characteristics and laws of the development of new media technology,combined with the actual situation,the construction of a perfect and scientific new pattern of Ideological and cultural work has gradually become the focus in the process of propaganda and ideological work in domestic colleges and universities.Based on this,this paper focuses on how to improve the level of propaganda and ideological work in Colleges and Universities under the new media environment.