课程思政理念下市场营销学课程的教学改革研究

Research on the Teaching Reform of Marketing Courses under the Curriculum Ideological and Political Concept

立德树人是高等教育的根本,课程思政是教育强国的战略要求,内涵建设促发展。该文从市场营销学课程思政的背景出发,说明市场营销学实施课程思政教育的必要性,发现当前课程思政存在教学目标不清晰、思政元素难以取舍、教学内容达不到教学要求、教学方法单一等问题,并提出相应的改革措施,明确教学目标、设计思政元素、充实教学资源、创新教学方法、加强团队讨论,创新润物无声式教学方法,合理定位思政教育与专业教育的关系。

Moral education is the foundation of higher education,curriculum ideological and political education is the strategic requirement of education power,connotation construction promotes development.Starting from the background of Ideological and political education in marketing,this paper explains the necessity of implementing ideological and political education in marketing.It is found that there are some problems in current ideological and political education,such as unclear teaching objectives,difficult selection of Ideological and political elements,teaching content can not meet the teaching requirements,single teaching methods,and so on.It also puts forward corresponding reform measures to clarify the problems Teaching objectives,designing ideological and political elements,enriching teaching resources,innovating teaching methods,strengthening team discussion,innovating silent teaching methods,and reasonably positioning the relationship between Ideological and political education and professional education.