文旅融合背景下公共图书馆金融素养教育与宣传推广研究

Research on Financial Literacy Education and Promotion of Public Library under the Background of Culture Tourism Integration

图书馆对提升公众的文化素养有着重要的作用,文旅融合的时代背景又为公共图书馆开展多种多样的金融教育服务和项目宣传推广活动提供了更加广阔的发展空间。文章以重庆市10个区县图书馆为样本,通过调研和总结(金融教育项目、服务对象、服务内容进行分析),对公共图书馆开展金融文化素养教育宣传推广提出合理化建议,打造文旅融合特色服务项目,以期拓展公共图书馆服务领域和服务效能。

Libraries play an important role in improving the public's financial literacy.The background of the integration of culture and tourism has provided public libraries with a broader development space for various financial education services and project promotion activities.The article takes 10 district and county libraries in Chongqing as samples,and through investigation and summary(analysis of financial education projects,service objects,and service content),the article puts forward reasonable suggestions for public libraries to carry out financial literacy education promotion,and creates cultural and tourism integration characteristics Service items in order to expand the service area and service efficiency of public libraries.