纪录片《茶界中国》中的国家形象建构与多模态分析

The Construction and Multimodal Analysis of the National Image in the Documentary China in the Tea World

茶文化作为中国传统文化的重要文化符号,它的国际传播是展示我国文化软实力的重要组成部分。该文以2017年上映的《茶界中国》纪录片为研究对象,以视觉语法理论和纪录片内容分析法为研究工具,从纪录片主题选取、呈现方式和视觉语法的互动意义层面探究纪录片建构国家形象的策略与创新。纪录片通过层次感又兼具时代性的主题选取丰富茶的文化内涵,通过故事性表达呈现建构生动的茶人轶事,通过视觉图像的互动意义增强文化认同。

As an important symbol of traditional Chinese culture,the international dissemination of tea culture is an important part of demonstrating China's cultural soft power.This Paper uses visual grammar theory and content analysis to explore the strategies and innovations in constructing the national image of the documentary China in the Tea Word,which released in 2017.The documentary enriches the cultural connotation of tea through the selection of layered and contemporary themes,constructs vivid anecdotes of tea people through storytelling,and enhances cultural identity through the interactive meaning of visual images.