基于新媒体的社会主义核心价值观传播路径研究

Research on the Communication Path of Socialist Core Values from the Perspective of New Media

社会主义核心价值观是在我国社会长期发展的进程中归纳总结而来,也是新时代下民族精神、民族意志、民族信仰的高度体现,凝聚了全体人民共同追求的价值内涵,传播与践行社会主义核心价值观是推动我国社会向前进步的精神“源动力”。新媒体的发展,在改变大众生活方式的同时也使信息传播更为迅捷。充分利用新媒体传播社会主义核心价值观不仅是机遇,也是挑战。我们应在传播过程中不断探索,精准把握切入点,净化传播主体,提升媒介素养;提高把关能力,建立责任机制;构建系统化、可持续化的传播体系;创新传播方式,激发受众兴趣。

The socialist core values are summarized in the long-term development of our society.They are also the high embodiment of the national spirit,national will and national belief in the new era.They condense the value connotation pursued by all the people.The dissemination and practice of the socialist core values is the spiritual source power to promote the progress of our society.The development of new media not only changes people's lifestyle,but also makes information dissemination faster.Making full use of new media to spread socialist core values is not only an opportunity,but also a challenge.We should constantly explore and accurately grasp the entry point in the communication process,that is,purify the communication subject and improve media literacy;Improve the ability to check and establish a responsibility mechanism;Build a systematic and sustainable communication system;Innovate the mode of communication and stimulate the interest of the audience.