文化创意产业背景下的“铅山河红茶”发展策略研究

Research on the Development Strategy of Yanshanhe He Black Tea under the Background of Cultural and Creative Industry

铅山河口镇被誉为“万里茶道第一镇”,在当地经济文化交流中起到重要的作用,随着“一带一路”建设的全面推进,迎来了前所未有的机遇。河红茶作为当地代表性的传统名茶、中国红茶的鼻祖,不仅能够带来经济效益,也能够展现当地的地域文化特色。该文从文化创意产业发展的视角,论述了河红茶的发展现状,提出了河红茶与文化创意产业融合发展的意义。

Under the background of One Belt and One Road construction,the integration and development of Yanshan He black tea and cultural creative industry has ushered in unprecedented opportunities.The integration of Yanshan He black tea and cultural creative industry is a concrete action in response to the call of national cultural confidence,a powerful engine to drive the development of Jiangxi's cultural industry,and an important step of the One Belt and One Road strategy of cultural going out policy.Through the integration of the two,Yanshan He black tea trade will usher in more development opportunities,and the cultural and creative industry will absorb tea culture,so as to gain more cross-border integration and development experience.