浙商文化融入高职院校双创人才培养的价值与路径研究

Research on the Value and Path of Integrating Zhejiang Business Culture into the Cultivation of Entrepreneurship and Innovation Talents in Higher Vocational Colleges

浙商文化是浙江传统文化、商业精神与现代市场结合的产物,其精神内涵在我国高职院校的创新创业人才培养中的价值日益凸显。该研究将以浙商文化在高职院校双创人才培养中的内涵与价值为切入点,深入剖析当前高职院校在双创教育中存在的问题,探索浙商文化融入高职院校双创人才培养的路径,为高职院校双创教育内涵式改革提供决策参考。

Zhejiang merchant culture is the product of the combination of Zhejiang traditional culture,business spirit and modern market.Its spiritual connotation is becoming more and more valuable in the cultivation of innovative and entrepreneurial talents in Higher Vocational Colleges in China.This study will take the connotation and value of Zhejiang business culture in the cultivation of entrepreneurship and innovation talents in Higher Vocational Colleges as the starting point,deeply analyze the problems existing in the current entrepreneurship and innovation education in higher vocational colleges,explore the path of integrating Zhejiang business culture into the cultivation of entrepreneurship and innovation talents in higher vocational colleges,and provide decision-making reference for the connotative reform of entrepreneurship and innovation education in higher vocational colleges.