创新创业教育视角下视觉传达专业教学的改革策略

The Reform Strategy of Visual Communication Teaching from the Perspective of Innovation and Entrepreneurship Education

高等教育作为教育体系的最高层次,承担着培育专业人才的重要责任。在当前教育改革的宏观形势下,高等教育需要关注到创新创业教育的融入,将创新创业教育和专业教育结合起来,推动专业教学的重构,提高专业人才培养的层次水平。视觉传达作为艺术专业的一个分支,在进行视觉传达专业教学的过程中,也需要关注到当前教育形势的发展变化,立足创新创业教育对专业教学展开重构。该文就对此展开分析,首先辨析了视觉传达专业教学和创新创业教育的内涵,其次反思目前视觉传达专业教学存在的问题,再次指出创新创业教育对视觉传达专业教学的积极作用,最后提出重构教学的具体策略。

As the highest level of education system,higher education undertakes the important responsibility of cultivating professional talents.In the current macro situation of education reform,higher education needs to pay attention to the integration of innovation and entrepreneurship education,combine innovation and entrepreneurship education with professional education,promote the reconstruction of professional teaching,and improve the level of professional personnel training.As a branch of art major,visual communication needs to pay attention to the development and change of the current education situation in the teaching process of visual communication major,and reconstruct the professional teaching based on innovation and entrepreneurship education.This paper analyzes this,first analyzes the connotation of visual communication professional teaching and innovation and entrepreneurship education,and then reflects on the existing problems of visual communication professional teaching,and then points out the positive role of innovation and entrepreneurship education on visual communication professional teaching,and finally puts forward specific strategies to reconstruct teaching,hoping to provide some reference for colleagues in the industry.