传媒专业学生跨文化交际能力培养

Cultivation of Cross-cultural Communication Ability of Students Majoring in Media

互联网快速发展,全媒体时代已经来临,信息传播途径更加多样化,新闻事件传播越来越便利,传媒人才需求日益增加,传媒专业大学生肩负重任,讲中国故事、传播中国文化,不但需要扎实的传媒专业技能,还需要了解中国丰富的社会、历史、文化知识,具备充分的跨文化交际能力,才能更加有效地完成自己的使命,向世界展示我们的大国形象。该文从传媒类学生英语学习和跨文化交际能力培养视角出发,立足传媒类学生外国文化理解不深、母语文化传播不良、跨文化交际能力薄弱等问题,进行有针对性探讨,并提出实用策略和方法,以便改善传媒专业学生的跨文化交际能力。

With the rapid development of the Internet and the advent of the all media era,information communication channels are more diversified,news events are spreading more conveniently,and the demand for media talents is increasing.Media college students shoulder the important task of telling Chinese stories and spreading Chinese culture.They need not only solid media professional skills,but also a better understanding of China's rich social,historical and cultural knowledge,With sufficient cross-cultural communication skills,they can complete the mission and show the world our image as a big country more effectively.From the perspective of English learning and cross-cultural communication ability training of media students,this paper makes a targeted discussion about the problems of media students'lack of deep understanding of foreign culture,poor communication of our own Chinese culture and weak cross-cultural communication ability,and puts forward practical strategies and methods in order to improve the cross-cultural communication ability of media students.