浅析新媒体时代中国文化对韩传播的特征及发展趋势

An Analysis of the Features and Trends of Chinese cultural transmission to South Korea in the New Media Era

为了适应新媒体时代发展的需要,促进中华文化可持续、稳定地“走出去”,中国文化在对韩传播的过程中不断探寻与新媒体有效融合的方式,提出了全新发展思路,有效地提升了中国文化软实力,塑造了良好的国际形象。研究基于新媒体时代,分析中国文化对韩传播与新媒体融合展现出的新特征,并结合各特征中的代表性案例,对新媒体时代下中国文化对韩传播的发展趋势作出进一步探讨。

To adapt to the needs of the development of the new media and promote the"going global"strategy of Chinese culture,China has continuously explored ways to effectively integrate with new media in the process of Chinese cultural transmission to South Korea.This has led to a series of changes that have improved China's soft power in South Korea and enhanced its international image.This paper analyzes the new features of the integration of Chinese cultural transmission to South Korea in the new media era and combines representative cases in each feature to further discuss the trend of Chinese cultural transmission to South Korea in the new media era.