新媒体时代中国优秀传统文化对外传播现状与创新对策研究

Research on the Status Quo and Countermeasures of Chinese Traditional Cultural Exchange in the New Media Era

中国传统文化是中国五千年历史发展过程中形成的各种思想、精神的总和,是中华民族发展的精神力量。文化作为软实力的一种,已经受到各国的高度重视,文化竞争加剧,文化输出手段层出不穷。习近平总书记指出:“没有高度的文化自信,没有文化的繁荣兴盛,就没有中华民族伟大复兴。”因此,我们应该把文化复兴摆在重要的战略地位,致力于研究和寻找中华传统文化在新媒体时代的交流和传播方式。

Chinese traditional culture is the sum of various thoughts and spirits formed in the course of China's five thousand years of historical development,and is the spiritual force for the development of the Chinese nation.As a kind of soft power,culture has been highly valued by various countries,cultural competition has intensified,and cultural export methods have emerged one after another.General Secretary Xi Jinping pointed out:"Without a high degree of cultural self-confidence,without cultural prosperity,there would be no great rejuvenation of the Chinese nation".Therefore,we should place cultural rejuvenation in an important strategic position.Dedicated to the study and search for the communication and transmission of traditional Chinese culture in the new media era.