十二生肖文创产品设计的新思路探索——以生肖牛为例

Exploration on the New Ideas of Product Design of Cultural and Creative Products of the Zodiac——Taking the Chinese Zodiac Cattle as an Example

该文以实际设计案例分析并提出一种以生肖文化为对象的文创设计新思路。首先分析了生肖文化及其设计的必要性、现阶段生肖文创设计的发展现状,并对当前的生肖文创设计进行了用户人群、市场需求、功能的分析与再定位,并结合生肖牛元素的实际案例探讨和论证了生肖文化在文创设计中的新思路的有效性,该方法避免了市场上的生肖文创过度依赖造型的同质化问题,并在设计的过程中考虑文化内涵的性质对大众对生肖文创接受度的关系,以创造出更多具有当代化、产业化的十二生肖文创产品。

This paper analyzes the actual design cases and puts forward a new idea of cultural and creative design based on the zodiac culture.This paper first analyzes the necessity of the zodiac culture and its design,and the development status of the zodiac cultural and creative design at the present stage,and then analyzes and repositions the current Zodiac cultural and creative design based on the user population,market demand and function,and discusses and demonstrates the effectiveness of the new idea of the zodiac culture in the cultural and creative design by combining with the actual case of the cow element of the zodiac,which avoids the risk of the zodiac culture in the market Xiao Wenchuang over relies on the homogenization of modeling,and considers the relationship between the nature of cultural connotation and the public's acceptance of zodiac cultural creation in the process of design,so as to create more contemporary and industrialized Zodiac cultural creative products.