互联网视觉文化环境下的重庆地域资源景观化和受众认同研究

Research on the Landscape of Chongqing's Regional Resources and Audience Identification in the Context of Internet Visual Culture

随着现代科学技术的发展,互联网已经踏入了商业、生活、教育等各个领域。一方面,互联网技术加速了信息的交互融合,对经济发展具有重要的助推作用;另一方面,互联网背景下,地域概念逐渐模糊,地域性特征逐渐被弱化。此外,在互联网背景下,视觉文化朝向多样化、个性化、全球化发展,城市特色也趋于同质化。尽管互联网技术为人们的生产、生活带来了便利,但也不可忽视其带来的负面影响。在视觉文化“一体化”的大环境下,各城市应积极思考如何保留自身地域资源的特色,如何增强地域资源景观化与受众认同等问题。文章以重庆为例,通过对重庆地理资源的研究,分析重庆地域资源景观化与受众认同的有效策略,旨在提升城市形象,推动城市发展。

With the development of modern science and technology,the Internet has stepped into business,life,education and other fields.On the one hand,Internet technology accelerates the interactive integration of information,which plays an important role in promoting economic development;on the other hand,under the background of the Internet,the regional concept is gradually blurred,and the regional characteristics are gradually weakened.In addition,under the background of the Internet,the visual culture is developing towards diversification,personalization and globalization,and the urban characteristics tend to be homogenized.Although Internet technology has brought convenience to people's production and life,its negative impact cannot be ignored.In the environment of"integration"of visual culture,cities should actively consider how to retain the characteristics of their own regional resources,how to enhance the landscape of regional resources and audience recognition.Taking Chongqing as an example,through the study of Chongqing's geographical resources,this paper analyzes the effective strategies of Chongqing's regional resources landscape and audience identification,aiming to enhance the city's image and promote the city's development.