期刊文献+

基于传播学视角的文化名楼景区形象提升研究--以滕王阁为例 被引量:2

Research on Image Improvement of Famous Cultural Buildings from the Perspective of Communication Studies--Taking Tengwang Pavilion as an Example
下载PDF
导出
摘要 以滕王阁为案例,采用内容分析法,以马蜂窝和携程平台上滕王阁的游记和评论为数据样本分析滕王阁景区的整体形象、认知形象和情感形象,基于传播学理论提出:把握有效资源,进行联合传播;了解游客偏好,引导游客偏好;善用新媒体平台,重视媒介运营等景区形象提升建议,期望为文化名楼景区形象提升提供参考借鉴。 Taking Tengwang Pavilion as a case,this paper uses content analysis method to analyze the overall image,cognitive image and emotional image of Tengwang Pavilion on hornet's Nest and Ctrip platforms by taking his travel notes and comments as data samples.Based on the communication theory,it was proposed that effective resources should be grasped for joint communication.understand the preferences of tourists and guide their preferences;make good use of new media platform,attach importance to media operation and other scenic spot image improvement Suggestions,expecting to provide reference for cultural famous building scenic spot image improvement.
作者 谭艺凡 林炜铃 TAN Yifan;LIN Weiling(Fujian Agriculture and Forestry University,Fuzhou Fujian,362000,China)
机构地区 福建农林大学
出处 《文化创新比较研究》 2021年第3期188-192,共5页 Comparative Study of Cultural Innovation
基金 福建省社会科学规划项目(项目编号:FJ2016 C189)。
关键词 传播学理论 文化名楼景区 形象提升 滕王阁 Communication theory Scenic spots of famous cultural buildings Image enhancement Tengwang pavilion
  • 相关文献

参考文献4

二级参考文献5

共引文献22

同被引文献9

引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部