湖南非物质文化遗产新媒体外宣现状与对策研究

Research on the Problems&Solutions to the Publicity of Hunan Intangible Heritage Via New Media

非物质文化遗产是人类文化的宝贵财富。湖南是非物质文化遗产资源大省,但对非物质文化遗产外宣的学术研究尚存较大空间,非物质文化遗产的新媒体外宣仍存在诸多现实问题,学术界及相关部门应通力合作,采取应对策略,打造新媒体外宣平台,让博大精深的非物质文化遗产走向世界。

Intangible heritage is the valuable possession of world culture.There has much room for further research on the intangible heritage in Hunan.The scholars and other related departments should unit together to build various new media platforms to solve the present problems in the publicity of intangible heritage to the outside world.