新加坡文化城市品牌塑造研究

Research on the Cultural Brand Building of Singapore

新加坡城市品牌塑造以文化为核心,打造以花园城市、文化之都、美食天地和宜居的人性化特色城市。新加坡形象的国际化、特色化和人性化已成为“城市名片”,吸引着世界各地的游客,成为世界旅游目的地。文化是城市品牌的核心,是城市吸引力和影响力的抓手。只有精准定位文化品牌才能成功造就城市品牌。

Singapore's city brand building takes culture as the core to establish a garden city,a cultural city,a food paradise and a livable city.The internationalization,characteristics and humanization of Singapore's image have become a"city card",attracting tourists from all over the world and becoming a world tourism destination.Culture is the core of the city brand and the key to city attraction and influence.Only by precisely positioning the cultural brand can we successfully establish the city brand.