符号学语义视角下乡土文化景观设计研究

Study on the Tourism Lanscape Design of Local Style from the Symbolic Semantic Perspective

乡土风格旅游景观设计的发展不仅符合国家城乡统筹、乡村振兴战略,还契合时下人们接近自然、返璞归真的旅游需求,有利于推动美丽新农村建设、乡村经济体制创新、乡土文化传承和乡村精神文明内涵建设。文章以符号学语义理论为切入点,在分析总结乡土风格旅游景观语义目标和意境的基础上,提出了乡土风格旅游景观设计符号空间还原法、符号解构创新法、符号中介转意法、情景设计法和公众参与法等设计方法,对建设乡土风格的旅游景观设计具有理论指导性意义,促进乡村旅游的发展。

The development of tourism landscape design with local style not only conforms to national urban-rural coordination and rural revitalization strategy,but also meets the current tourism demand of people approaching nature and returning to simplicity,which is conducive to promoting the construction of beautiful new countryside,the innovation of rural economic system,the inheritance of local culture and the connotation construction of rural spiritual civilization.Taking the semantics theory of semiotics as the entry point and based on the analysis and summary of the semantics goal and artistic conception of local style tourism landscape,this paper puts forward the methods of symbolic space restoration,symbolic deconstruction innovation,symbolic intermediary transformation,scenario design and public participation in local style tourism landscape design,which have theoretical guiding significance for the construction of local style tourism landscape design and promote the development of rural tourism.