公共图书馆文化服务品牌营销的创新路径探析

Research on the Innovative Path of Brand Marketing of Cultural Services in Public Libraries

公共图书馆是城市公共建设的重要组成部分,也是文明城市、文化城市建设的中心内容,因此要加大对公共图书馆建设的关注力度和投入力度。公共图书馆文化职能的有效发挥才能确保公共图书馆作用被充分应用,才算达到公共图书馆建设目的,同时也能衡量这座城市的发展水平。公共图书馆文化服务品牌营销工作有助于公共图书馆潜在价值的挖掘,能有效提高公共图书馆核心竞争力,为广大社会群众提供更全面的信息资源服务,充分发挥公共图书馆的文化职能,因此,应当重视起公共图书馆文化服务品牌营销工作,推动城市公共图书馆建设发展。基于此,该文将简要分析阐述公共图书馆文化服务品牌营销工作的作用和公共图书馆文化服务品牌营销工作存在的不足,并探讨服务品牌营销的创新路径。

Public library is not only an important part of urban public construction,but also the central content of civilized city and cultural city construction.The effective play of the cultural functions of public libraries can ensure that the role of public libraries is fully applied,can reach the purpose of public library construction,and can also measure the development level of this city.Public library culture contribute to the public library service brand marketing potential value of digging,can effectively improve the public library's core competitive ability,for the majority of the masses to provide more comprehensive information resource service,give full play to the cultural function of public library,therefore,should pay attention to the public library culture service brand marketing work,promoting the development of urban public library construction.Based on this,this paper will briefly analyze the role of public library cultural service brand marketing work and the shortcomings of public library cultural service brand marketing work,and put forward the corresponding Suggestions for reference.