海洋文化旅游业发展研究--以青岛为例

Research on the Development of Marine Cultural Tourism--A Case Study of Qingdao

要想进一步促进海洋旅游的发展和进步,就要把海洋资源和文化因素紧密的融合在一起。在此基础之上构建更加丰富多样的新型旅游资源,从而获得更多的效益。要对这些资源进行科学有效的梳理和优化,将其价值挖掘出来,进一步推动我国海洋文化的发展,完善海洋文化体系。该文以青岛为例,分析了青岛海洋文化的特点,进一步梳理了海洋文化旅游方面存在的问题,并在创新管理体制,完善市场环境,实现立体开发的设计思路,重视人才培养,寻找文化和旅游的可结合因素,加强品牌宣传推广等方面提出了相应的对策建议。

In order to further promote the development and progress of marine tourism,it is necessary to closely integrate the marine resources and cultural factors.On this basis,we should build more abundant and diverse new tourism resources,so as to obtain more benefits.We should sort out and optimize these resources scientifically and effectively,excavate their value,further promote the development of marine culture in China,and improve the marine culture system.Taking Qingdao as an example,this paper analyzes the characteristics of Qingdao's marine culture,further combs the problems existing in the marine culture tourism,and puts forward the corresponding countermeasures and suggestions in the aspects of innovating the management system,improving the market environment,realizing the design ideas of three-dimensional development,paying attention to personnel training,looking for the combination factors of culture and tourism,and strengthening brand promotion.