中国网络游戏走向海外的本土化策略研究

Research on the Localization Strategy of Chinese Online Games Going Abroad

中国网络游戏顺应时代发展,原创开发力度不断增强,在海外取得了不俗的表现。但是,走出去的过程中,相关企业也碰到了不少难题。鉴于此,从本土化策略角度进行研究,提出4点建议:一是以人为本补缺口,专业岗位重渗透;二是文化入手促创新,精耕细作出精品;三是线上线下齐发力,加强合作谋共赢;四是本土运营强服务,重塑品牌新形象。

Chinese online games are in line with the development of the times,and their original development efforts have been continuously strengthened,and they have achieved good performance overseas.However,in the process of going out,related enterprises also encountered many problems.In view of this,from the perspective of localization strategies,four suggestions are put forward:First,fill the talent gap and train talents in key positions;The second is to promote innovation through culture and to make artwork;The third is to work together online and offline to strengthen cooperation for a win-win situation;Fourth,strong local operations and services,reshaping the brand's new image.