摘要
该文研究科普微视频传播中诱惑性细节对科普知识记忆效果的影响。课题组挑选了相同质量不同形式(动画形式、真人解说形式)的科普视频作为实验对象,其中诱惑性细节占比不同。通过统计观众对视频信息的记忆量和准确率,对视频中的知识点记忆效果进行比较。实验结果表明:在低认知负荷的情况下,观众对科普知识的记忆量都显著高于对诱惑性细节的记忆量。课题组认为该现象与大脑自动辨别诱惑性细节并将其自动过滤的机制有关。
This research studies the effect of seductive details on the memory effect of popular science knowledge in popular science micro video transmission.The research group selected popular science videos with the same quality and different forms(animation form,real person interpretation form)as the experimental objects,and the proportion of seductive details was different.By counting the amount and accuracy of the video information,the memory effect of the knowledge points in the video is compared.The results show that:in both videos,the audience's memory of popular science knowledge is significantly higher than that of seductive details.The team believes that this phenomenon is related to the brain's automatic recognition of seductive details and its automatic filtering mechanism.
作者
羊莉
蒋正清
YANG Li;JIANG Zhengqing(East China University of Science and Technology,Shanghai,200237,China)
出处
《文化创新比较研究》
2021年第1期4-7,共4页
Comparative Study of Cultural Innovation
关键词
科普微视频
传播效果
记忆效果
诱惑性细节
Popular science micro video
Communication effect
Memory effect
Seductive details
