基于认知心理学的儿童食品包装设计中故事元素的应用

Application of story elements in children's food packaging design based on cognitive psychology

分析了当前中国儿童食品包装设计所存在的问题,研究了故事元素在儿童食品包装设计中的情绪价值、益智价值、信息传递价值和品牌价值,并借助近年来多个国际包装获奖作品案例,分别从故事主题、故事情境、故事情节设计3个方面来探索故事元素在儿童食品包装设计中的具体应用。

This paper analyzes the problems existing in the current packaging design of children's food in China,and studies the emotional value,intellectual value,information transmission value and brand value of story elements in the packaging design of children's food.Explores the specific application of story elements in the packaging design of children's food from three aspects,namely,the theme of the incident,the scenario of the story,and the plot design,with the help of several award-winning international packaging works in recent years.