旅游地社会责任、地方依恋对环境责任行为的影响研究--以长沙市岳麓山风景名胜区为例

Study on the Effect of Destination Social Responsibility,Place Attachment on Environmentally Responsible Behavior:A Case Study of Yuelu Mountain Scenic Areas in Changsha City

以长沙市岳麓山风景名胜区为例,采用结构方程模型,从游客视角探究旅游地社会责任对环境责任行为的影响效应,并考察地方依恋在两者间的中介机制。结果表明:(1)旅游地社会责任对游客环境责任行为的两个维度(自我约束行为和保护促进行为)具有显著正向影响;(2)地方依赖和地方认同分别对游客自我约束行为和保护促进行为具有显著正向影响;(3)地方依恋在旅游地社会责任对游客环境责任行为的影响中起中介作用,具体表现在:旅游地社会责任能够通过“旅游地社会责任→地方依赖→自我约束行为”和“旅游地社会责任→地方依赖→地方认同→保护促进行为”两条路径对游客环境责任行为产生影响。

Taking Yuelu Mountain Scenic Areas as an example,this study used structural equation model to explore the effect of destination social responsibility on tourists’environmentally responsible behavior,and explored the mediating mechanism of place attachment between the two variables.The results showed that:(1)Destination social responsibility has a significant positive effect on the two dimensions of tourists’environmentally responsible behavior(self restrainting behavior and protection promoting behavior);(2)Place dependence and place identity have significant positive effects on tourists’self restrainting behavior and protection promoting behavior respectively;(3)Place attachment plays a mediating role in the effect of destination social responsibility on tourists’environmentally responsible behavior.Specifically,destination social responsibility can influence tourists’environmentally responsible behavior through two paths:“destination social responsibility→place dependence→self restrainting behavior”and“destination social responsibility→place dependence→place identity→protection promoting behavior”.