疫情防控常态化下我国徒步旅游产业化探究

On the Industrialization of Hiking Tourism in China Under the Normalization of Epidemic Prevention and Control

在新冠疫情的冲击下,中小型旅游企业受到严重影响,徒步旅游作为体育旅游业的重要组成部分,虽市场前景广阔,但产业结构不合理,组织形式松散,专业化程度低,不利于应对疫情风险和外部竞争。通过文献资料法、逻辑分析法对相关文献资料进行分析,找出了徒步旅游产业化发展过程中的矛盾和问题,给出了如何构建徒步旅游产业化的建议措施,以期帮助旅游企业增强产业竞争力和抵御风险的能力。

Under the impact of COVID-19, small and medium-sized tourism enterprises have been seriously affected. As an important part of sports tourism, hiking has a promising market, but its unreasonable industrial structure, loose organizational form and low degree of specialization are not conducive to dealing with the epidemic risk and external competition. Through literature review and logical analysis, this paper analyzes the relevant literature, finds out the contradictions and problems in the development process of the industrialization of hiking tourism, and gives some suggestions on how to industrialize the hiking tourism, in order to help tourism enterprises enhance the competitiveness of the industry and the ability to resist risks.