基于设计心理学的产品设计研究

Research on Product Design Based on Design Psychology

随着我国经济的发展,产品设计的更深层次目的也逐渐显现,以往人们对于产品的设计的评价主要依据产品的耐用性,现如今人类对情感的需求已经超越普遍物质需求的时候,消费者会更关注所购买产品能给自我附带的感情需求。所以在现代产品设计中,设计师不再是传统意义上的艺术创作者,更应通过创作的产品,带给产品需求者最大限度的心理需求。关注消费者情感从而满足消费者的需求,设计心理学起到愈发重要的作用,在某种意义上,正因为人类思想带有各种需求,所以一件产品会有多种不同的设计,通过对人性心理的探究引导消费者,所以消费者心理感受为主要内容的设计心理学,应用于产品设计不仅大势所趋且更具有现实意义。因此,本文主要探讨设计心理学在产品设计中的应用。

With the rapid development of China’s market economy, the deeper purpose of product design has gradually emerged. In the past, people’s evaluation of product design was mainly based on the durability of the product. Now,when the human demand for emotion has exceeded the general material demand, consumers will pay more attention to the emotional needs attached to their products. Therefore, in modern product design, designers are no longer the creators of traditional artistic creation, but should bring the maximum psychological needs of product demanders through the products they create. Design psychology plays a more and more important role in paying attention to consumers’ emotions to meet their needs. In a sense, because human thoughts have various needs, a product will have many different designs.Through the exploration of human psychology, we can guide consumers to buy what they need, Therefore, the application of design psychology with consumers’ psychological feelings as the main content in product design is not only a general trend but also of practical significance. Therefore, this paper mainly discusses the application of design psychology in product design.