后深度体育媒介化时代的符号现象学之思

Consideration of the post-deep sport mediatisation era through semiotic phenomenology

深度体育媒介化是体育媒介化发展到一定程度后出现的必然结果,它以体育重大事件为基本表征。如今,高度数字化的后深度体育媒介化时代已然到来。本文运用符号现象学来研究后深度体育媒介化时代的各种新现象。后深度体育媒介化时代跳出了过往的线性时空观,呈现出“圆形时间”形态,形成了独特的圆形时空观。具身性和离身性问题形成缺席的在场、身体间性和远程呈现等不同的体育赛事再现形式,赛博格化的趋势造成体育赛事中人机合一、人性化抽离甚至阙如等人类世“黄昏”怪现状,媒介体育赛场技术的意识形态和立场引发了当代媒介体育赛事的深层危机。

Deep sport mediatisation is to some extent an inevitable consequence of the development of sport mediatisation,which fundamentally represents sports as mega-events.The outbreak of the COVID-19 pandemic marked the arrival of the post-deep sport mediatisation era characterised by deglobalisation,dehumanisation and hyper-digitalisation.This paper focuses on various new phenomena in the post-deep sport mediatisation era from the perspective of semiotic phenomenology.Spatio-temporal relations in the post-deep sport mediatisation era are not limited to the linear temporal-spatial concepts of the past,but rather demonstrate“circular time”to form a distinctively circular temporal-spatial concept.The problems of embodiment and disembodiment create different representational formations of media sports events,such as the“absent”presence,intercorporeality and tele-presence.The ubiquitous trend towards cyborgs engenders the baroque status of man–machine integration,the withdrawal of humanisation and even the“twilight”of the Anthropocene era.The ideology and stance of media sports technology have triggered a deep crisis in contemporary media sports events.