从失序到有序:旅游特色小镇竞合博弈与空间秩序优化

From Disorder to Order: Competitive-Cooperative Game and Spatial Order Optimization of Small Towns with Tourism Characteristics

在旅游特色小镇建设热潮中,空间失序与内涵失序现象不容忽视。竞争主导下的竞合博弈模型分析表明:产品成本、单位距离成本和游客的空间分布是影响均衡和空间竞争的重要因素,控制适度距离能缓解同质化竞争;合作主导下的竞合博弈模型分析表明:差异化的产品和服务设计是旅游特色小镇合作的基础,合作能实现总利润的最大化,但每个小镇利润最大化条件不相同,合作存在不稳定性。基于此,提出空间秩序优化的三点建议:一是从模仿到因地制宜规划,优化旅游小镇的产业空间秩序;二是从无中生有的臆造到有的放矢的创造,优化旅游小镇的文化空间秩序;三是从画地为牢的短视到共生共赢的联动,优化旅游小镇的合作空间秩序。

In the upsurge of tourism characteristic town construction, the phenomenon of spatial disorder and connotation disorder cannot be ignored. The competitive game model analysis shows that:product cost, unit distance cost and spatial distribution of tourists are the important factors that affect the balance and spatial competition, and moderate distance control can alleviate the homogenization competition. The competitive game model analysis shows that: differentiated product and service design is the basis of cooperation of tourism characteristic towns, and cooperation can realize the total profit.However, the profit maximization conditions of each town are different, and the cooperation is unstable.Based on this, this paper puts forward three suggestions for the optimization of spatial order: firstly,optimize the industrial spatial order of tourist towns from copying to planning according to local conditions;secondly, optimize the cultural spatial order of tourist towns from the fabrication out of nothing to the targeted creation;thirdly, optimize the cooperative spatial order of tourist towns from the short-term vision of painting as a prison to the linkage of symbiosis and win-win.