新时代数字经济产业融合创新研究

Study on the Integration and Innovation of Data Economy Industry in the New Era

在数字经济时代,加速企业数字化转型已经成为必然趋势。开发基于数字化信息的产品与服务,在清楚了解用户特点和需求的基础上开发针对性的产品和服务,才能有利于企业战略转型,使企业内部管理升级和外部营销升级;同时,通过对数字化信息资源的整合,以及各种数字技术的应用,使企业生产管理风险可控。基于此,在分析数字经济时代相关特征和新需求的基础上,探讨数据产业的融合创新发展趋势,并提出发展建议。

In the era of digital economy,accelerating the digital transformation of enterprises has become an inevitable trend.Only by developing products and services based on digital information and developing targeted products and services on the basis of clearly understanding the characteristics and needs of users can it be conducive to the strategic transformation of the enterprise and upgrade the internal management and external marketing of the enterprise.The integration of resources and the application of various digital technologies make enterprise production management risk controllable.This article will put forward some suggestions on how to promote the integration and innovation of the data industry based on the analysis of related concepts,characteristics and new needs in the digital economy era.