地方旅游开发的文化资本化:以青海茶卡盐湖为例

Cultural Capitalization of Local Tourism Development--A Case Study of Caka Salt Lake in Qinghai Province

随着现代社会的发展,人们的旅游需求越来越多元化,茶卡盐湖作为具有旅游独特性和稀缺性的盐湖,不断地受到人们的关注。但单一形式的旅游市场空间日益缩小,结合当地的文化发展文化旅游、文化消费成为新时代人们对美好生活的追求。茶卡盐湖自古以来主要以畜牧业为主,形成了生产生活、思想观念、宗教信仰以及与湖区自然生态环境相适应的民族文化。民族文化资源是文化资本化的基础,旅游为地方文化资本化提供了途径。现代社会的发展推动着旅游业的快速发展,旅游从单一产品形式的旅游向多元形式转变,旅游发展中文化属性越来越强,如何将当地的文化资本与经济发展互嵌,并实现经济的可持续发展是现在学界较为关注的问题。本文从文化资本的相关理论入手,对茶卡镇的旅游发展模式进行分析,探讨文化资本与经济发展相嵌合下的经济可持续发展路径。

With the gradual maturity of tourism market,people's tourism needs are becoming more and more diversifi ed.As a salt lake with tourism uniqueness and scarcity,Caka Salt Lake has been attracting people's attention.However,the single form of tourism market space is increasingly shrinking,combined with the development of local culture,cultural tourism,cultural consumption has become the pursuit of a better life in the new era.Caka Salt Lake has been dominated by animal husbandry since the ancient times,and has formed the national culture of production and life,ideology and religious belief that are adapted to the natural ecological environ-ment of the lake.National cultural resources are the basis of cultural capitalization,and tourism provides a way for local cultural capi-talization.The development of modern society promotes the rapid development of tourism.Tourism is changing from a single product form to a diversifi ed form,and the cultural attribute of tourism development is becoming stronger and stronger.How to inter-embed local cultural capital with economic development and realize sustainable economic development is a problem that is concerned by the academic circle.This paper starts with the relevant theories of cultural capital,analyzes the tourism development mode of Caka town,and discusses the sustainable economic development path under the integration of cultural capital and economic development.