新时代高品质乡村旅游目的地建设的策略--基于地方依恋理论的探析

Strategies for the Construction of High-Quality Rural Tourism Destinations in the New Era--Analysis of based on Theory of the Place Attachment

中国特色社会主义进入新时代,人民对美好生活的需求日益增长,乡村旅游者需求更加多元化,对目的地品质要求高于以往。新时代乡村旅游者需求主要表现为多元实物需求、文化体验需求和精神归属需求。基于地方依恋理论,目的地建设应从强化环境的“符号化”、凸显产品的“情感化”、彰显服务的“人性化”、建设经营主体的“集群化”四方面着手,增强乡村旅游者与目的地间的情感联结,促进实际重游行为发生,实现乡村旅游业可持续发展。

As socialism with Chinese characteristics has entered a new era,people's demands for a better life are growing day by day.The needs of rural tourists are more diversifi ed and the requirements for destination quality are higher than ever before.Rural tour-ists’needs in this era can be concluded as rural diversifi ed demand for physical products,cultural needs and spiritual belongingness.Based on the theory of place attachment,the high-quality construction of rural tourism destinations should start from the four aspects:strengthening the"symbolization"of destination environment,highlighting the"emotionalization"of destination products,highlighting the"humanization"of destination services,and building the"clustering"of destination operating subjects.And enhancing the emotion-al connection between rural tourists and destinations and promoting the occurrence of actual revisiting,so as to realize the sustainable development of rural tourism.