亚运会、旅游国际化大背景下推进淳安县运动休闲产业发展对策研究

Research on Countermeasures to Promote the Development of Sports Leisure Industry in Chun'an County under the Background of Asian Games and Tourism Internationalization

淳安县积极依托千岛湖一流的山水资源发展运动休闲项目,逐步将运动休闲产业培育成为拉动经济社会发展、带动乡村振兴、促进地方增收的绿色经济增长点。伴随杭州亚运会召开,淳安将作为杭州地区唯一亚运分村登上世界舞台,淳安运动休闲产业也将迎来新的发展契机。研究立足于亚运会、旅游国际化的大背景,针对性地提出推进淳安运动休闲产业发展对策,包括打造一核四区一圈,构建运动休闲产业体系;健全全年产品体系,强化淡季市场营销;优化国土资源利用,坚持生态可持续发展;推动业态融合发展,发挥产业集聚效应;构建基础设施网络,完善公共服务体系;开发品牌赛事活动,繁荣体育赛事经济;依托亚运赛事场地,发展亚运衍生业态等。

Chun'an County of Hangzhou City actively develops sports leisure experience projects relying on the first-class mountain water resources of Qiandao Lake.Chun'an County has gradually cultivated the sports leisure industry into a green economic growth point that stimulates local economic and social development,drives rural revitalization,and increases local fiscal revenue.With the holding of the Hangzhou Asian Games,Chun'an County will be on the world stage as the only Asian Games branch village in the Hangzhou area.Chun'an County's sports leisure industry will also usher in new development opportunities.Based on the background of the Asian Games and the internationalization of tourism,the author puts forward the countermeasures to promote the development of the sports leisure industry in Chun'an County,namely:planning one core,four districts,and one circle,and building a sports leisure industry system;improving the system of the year-round products and strengthening off-season marketing;optimizing the use of land resources and insisting on ecological and sustainable development;Improve the public service system;develop branded events,prosper the sports event economy;rely on the venue of the Asian Games to develop the derivative business of the Asian Games,etc.