婴幼儿配方乳粉企业之儿童用乳粉产品分析

Products analysis of children′s milk powder of infant milk powder enterprises

该文统计分析了141个儿童用乳粉产品的产品名称、适用年龄、营养成分表、功能特点和包装规格等内容。结果表明,产品名称主要为4种,但其年龄分段方式至少存在13种,年龄分段和产品名称区分度不足。营养成分含量有差异,但无统计学意义(P>0.05);存在蛋白质过剩以及蛋白质、脂肪、碳水化合物的%E(提供能量占能量的百分比)不均衡问题。营养功能主要有益智、免疫力、视力、长高、消化吸收和肠道健康;缺少口腔健康类、防青春期肥胖的功能。包装规格13种,传统的800 g罐装最多,占比高达53.19%,缺少新型包装方式。综上,产品研发创新方向在明确产品名称和适用年龄的基础上,需进一步分析并挖掘儿童生理发育特征、社会活动和性别需求,可以营养全面、能量平衡为标准,将产品细分为男童用、女童用,并研发更具需求针对性(如口腔健康、预防青春期肥胖等)的产品,为消费者提供更优的营养选择,同时为乳粉企业研发新品提供研究基础。

In this paper,141 children's milk powder products were statistically analyzed in terms of product name,applicable age,nutrition ingredient list,functional characteristics and packaging specifications.Results showed that there were mainly 4 product names,but at least 13 age segmentations.Age segmentation and products name could not be used for the separation of the milk powder.Moreover,there was no significant difference in nutrient content(P>0.05)either.Besides,there were problems of excess protein and imbalance of%E(percentage of energy provided)of protein,fat and carbohydrate.Considering the main functions,which included intelligence,immunity,vision,growth,digestion and absorption and intestinal health,it was a shortage of mouth health and anti-adolescent obesity.There were13 kinds of packaging specifications,the traditional 800 g cans were the most accounting for 53.19%.However,it was lack of new packaging method.In summary,based on clarifying product names and applicable ages,the innovation of product research and development needs to further analyze and explore children′s physiological development characteristics,social activities and gender.Therefore,according to the standards of comprehensive nutrition and energy balance,the products can be divided into two categories:boys′and girls′.New products should be developed with the purpose of mouth health,anti-adolescent obesity,etc.